Welcome to Petastic

HUNTINGTON BEACH, CA (Nov. 2003). Petastic™ Laundry Detergent was selected as one of the top ten “Hottest” Products of 2003 by the editors of both Dog &Cat Fancy magazine. The annual awards honor innovative products introduced during the year that keep animals healthier, happier and safer. Dog and Cat owners have never had a product specifically formulated to both wash and deodorize pet bedding, towels,toys, collars and clothes.

Readily available general detergents lack the deodorizing power of Petastic™’s Laundry Detergent, requiring pet owners to wash their pet accoutrements several times to break down the odoriferous molecular structure of pet odors. Petastic™’s new enzymatic detergent’s effectiveness saves time and reduces energy costs.

According to Van Vlahakis, of Petastic™, the company has long marketed the pre-eminent deodorizing and stain removing formula of Petastic™ (the formula formerly sold as Nature’s Miracle®*). Now this proven formula, has been added, providing a superior solution to removal of lingering pet odors. “We succeeded in fusing the technologies of deodorizing and cleaning, which represents a breakthrough in solving a problem that has become increasingly serious.”

The “ first-ever” pet laundry detergent also addresses one of the most serious health concerns on the rise: Pet Allergies. According to the American College of Asthma, Allergy, and Immunology, “70% of households have pets and an estimated 10% of the population is allergic to animals with a higher rate of 20-30% of individuals with asthma.” One of the best ways to decrease allergy symptoms is by keeping pet items that harbor the antigens clean-making Petastic™ Laundry Detergent a necessity in all animal-loving households and the greatest cleaning marvel of the year.

Formulated, manufactured, and distributed by Venus Laboratories since 1978, the formulation of Petastic™ (the formula formerly sold as Nature’s Miracle®*) is the leading pet stain remover in the U.S. Founder/Chief Chemist Van Vlahakis of the Chicago based company and his team set the standard in the stain and odor removal market by originating this unique product. Venus Laboratories has been family owned and operated since its inception in 1967 and is home to a myriad of the award-winning Earth Friendly Products, natural household cleaning line. Details on the company and its pet products can be found at www.petastic.com.

* Petastic™ Stain & Odor Remover contains the best selling stain and odor removal formula formerly sold under the Nature's Miracle® Brand. Nature’s Miracle® is a registered trademark of Pet's ‘N People, Inc. Venus Laboratories, Inc. is the creator and owner of the formulations previously supplied to Pet's 'N People, Inc. for their Nature's Miracle® brand. Venus Laboratories, Inc. is now marketing the formulations under the brand name Venus Pet Products Petastic™ Stain & Odor Remover. Venus Laboratories, Inc. is not affiliated with Pet's 'N People Inc. and no longer manufactures the formula used in Nature’s Miracle®. Petastic™ is a trademark of Venus Laboratories, Inc.


	PRESS CONTACT: Kelly Vlahakis-Hanks Director, Public Relations PETASTIC PET PRODUCTS 800.841.3100 Ext. 227 PETASTIC™ PET LAUNDRY DETERGENT RECEIVES THE 2003 DOG & CAT FANCY EDITORS’ CHOICE AWARDS ADDED DEODORIZER OFFERS FIRST EFFECTIVE PET LAUNDRY DETERGENT HUNTINGTON BEACH, CA (Nov. 2003). Petastic™ Laundry Detergent was selected as one of the top ten “Hottest” Products of 2003 by the editors of both Dog &Cat Fancy magazine. The annual awards honor innovative products introduced during the year that keep animals healthier, happier and safer. Dog and Cat owners have never had a product specifically formulated to both wash and deodorize pet bedding, towels,toys, collars and clothes. Readily available general detergents lack the deodorizing power of Petastic™’s Laundry Detergent, requiring pet owners to wash their pet accoutrements several times to break down the odoriferous molecular structure of pet odors. Petastic™’s new enzymatic detergent’s effectiveness saves time and reduces energy costs. According to Van Vlahakis, of Petastic™, the company has long marketed the pre-eminent deodorizing and stain removing formula of Petastic™ (the formula formerly sold as Nature’s Miracle®). Now this proven formula, has been added, providing a superior solution to removal of lingering pet odors. “We succeeded in fusing the technologies of deodorizing and cleaning, which represents a breakthrough in solving a problem that has become increasingly serious.” The “ first-ever” pet laundry detergent also addresses one of the most serious health concerns on the rise: Pet Allergies. According to the American College of Asthma, Allergy, and Immunology, “70% of households have pets and an estimated 10% of the population is allergic to animals with a higher rate of 20-30% of individuals with asthma.” One of the best ways to decrease allergy symptoms is by keeping pet items that harbor the antigens clean-making Petastic™ Laundry Detergent a necessity in all animal-loving households and the greatest cleaning marvel of the year. Formulated, manufactured, and distributed by Venus Laboratories since 1978, the formulation of Petastic™ (the formula formerly sold as Nature’s Miracle®) is the leading pet stain remover in the U.S. Founder/Chief Chemist Van Vlahakis of the Chicago based company and his team set the standard in the stain and odor removal market by originating this unique product. Venus Laboratories has been family owned and operated since its inception in 1967 and is home to a myriad of the award-winning Earth Friendly Products, natural household cleaning line. Details on the company and its pet products can be found at www.petastic.com. * Petastic™ Stain & Odor Remover contains the best selling stain and odor removal formula formerly sold under the Nature's Miracle® Brand. Nature’s Miracle® is a registered trademark of Pet's ‘N People, Inc. Venus Laboratories, Inc. is the creator and owner of the formulations previously supplied to Pet's 'N People, Inc. for their Nature's Miracle® brand. Venus Laboratories, Inc. is now marketing the formulations under the brand name Venus Pet Products Petastic™ Stain & Odor Remover. Venus Laboratories, Inc. is not affiliated with Pet's 'N People Inc. and no longer manufactures the formula used in Nature’s Miracle®. Petastic™ is a trademark of Venus Laboratories, Inc.