Press contacts:
Kelly Vlahakis,
DIRECTOR, Public Relations
PETASTIC PET PRODUCTS
800.841.3100 Ext. 227
Huntington Beach, CA (OCTOBER, 2003) The pet owners who have grown to rely on Nature’s Miracle®* stain and odor remover for the last 22 years, can now reach for the same product inside a new product called Petastic. 70 million dog owners and 2 out of 3 Americans who own a furry four-legged will find the same powerful formula in a familiar bottle and four-color label donning a tuxedo cat and Labrador. Venus Laboratories, Inc., creators of the enzymatic formula that became the #1 selling pet stain and odor remover as Nature’s Miracle®*, now fills Petastic bottles with its famous formula. The change occurred in Spring, 2003.
Van Vlahakis, chief chemist and founder of Venus Labs, used a unique combination of special enzymes to create a formula that breaks down the odiferous molecular structure of pet stains and odors. In keeping with the company’s eco-friendly mission, no harsh or dangerous chemicals are used, making the product effective and safe for animals, people and the environment.
“Petastic, the formula formerly sold as Nature’s Miracle®*, does not deodorize a stain or odor, it destroys it,” said Van Vlahakis, creator of the Petastic Formula. “Other brands try to cover them up with perfumes.”
Formulated, manufactured, and distributed by Venus Laboratories since 1978, the formulation of Petastic (the formula formerly sold as Nature’s Miracle®*) is the leading pet stain remover in the U.S. Founder/Chief Chemist Van Vlahakis of the Chicago based company and his team set the standard in the stain and odor removal market by originating this unique product. Venus Laboratories has been family owned and operated since its inception in 1967 and is home to a myriad of the award-winning Earth Friendly Products, natural household cleaning line. Details on the company and its pet products can be found at www.petastic.com.
* Petastic Stain & Odor Remover contains the best selling stain and odor removal formula formerly sold under the Nature's Miracle® Brand. Nature’s Miracle® is a registered trademark of Pet's ‘N People, Inc. Venus Laboratories, Inc. is the creator and owner of the formulations previously supplied to Pet's 'N People, Inc. for their Nature's Miracle® brand. Venus Laboratories, Inc. is now marketing the formulations under the brand name Venus Pet Products Petastic Stain & Odor Remover. Venus Laboratories, Inc. is not affiliated with Pet's 'N People Inc. and no longer manufactures the formula used in Nature’s Miracle®. Petastic is a trademark of Venus Laboratories, Inc.